I have mixed feelings about the blackout today but I thought I should let you guys know that I think you’re misunderstanding the way ratings work and why even if all of you stop watching it probably wont make a dent in the ratings.
Unless you have a Nielsen box, you are not counted as a viewer.
TV ratings in the US are collected by keeping track of the viewing habits of only a certain number of people, which when taken together, are supposed to represent the population as a whole. Sort of like how polls work. People/families are chosen at random and have to go through a qualifying process to be tracked by Nielsen.
The ratings do not take into account every single person that watches. So not watching will not make a difference unless you are one of the people who are tracked.
You are still counted when it comes to DVR and internet views, though.